THE RESQ & Co.

CUE IN LIFE

We are inspired by the masculine moments (Military, Work, Sports and Campus)
in our time which defines history and adapt such moments to modern men's lifestyle to enrich it.

We always improve through innovation and research,
wand it is how we can deliver the new "TRSQ" style in such creative ways.

We Strive to provide the balance between functionality and design.
Quality always comes first and the ultimate goal of the process is to be a part of your life.

Our Ideas

We believe that cues as a signal for action or a thing that serves as a signal
to an performers to begin their performance exist in our lives in various forms and time.
With our motto of "Cue in Life",
we hope you can enjoy your life through discovering your own signals
and moments from the stories and products of The Resq & Co..

Our T.R.S.Q Manner

1. TIME POINT
We get inspired by the masculine moments throughout history in four types of
Military, Work, Sports and Campus Wear that would improve modern men’s lifestyle.

2. RE-DISCOVER
We research constantly and combine various styles in such creative ways
to re-discover and suggest the new “TRSQ” style.

3. SMART
We continuously create ideas freely in order to supplement things that
would enhance functional parts, and also elminate unnecessariness.

4. QUALITY
Quality should be the highest priority and the ultimate goal of the entire process
for our products to be a part of users’ lives.

Our Logo

The logo of The Resq & Co. symbolizes the first official mountain life-saving dog, Barry, who rescued 40 survivors trapped in heavy snow.

The illustration organically depicted
(1) a rum barrel that can momentarily raise body temperature of the victims,
(2) an iconic helmet from the Heavy Rescue Service unit which was teamed up of citizen volunteers during WW2 to clean the cities and rescue victims,
(3) a life ring and safety rope as a symbol of marine rescue and
(4) a life jacket, the essential rescue equipment for fighter pilots.
It also includes wings of will to become a healthy medium between customers and suppliers and achieve mutual rescue activities.

We try to produce products that provide consumers with reasonable quality,
design and sensibility, and to find the strong meaning and purpose of a life to manufacturers.
Furthermore, we dream to make the clothing industry in Korea healthier through our attempts.